Changes in the Greek sportswear market: The three major "players" dominate
Significant reshuffles have been observed recently in the Greek sportswear market, which is estimated to be worth 1 billion euros. The sector, which previously included many smaller and larger businesses, has now changed its form.
According to recent data, the market has become concentrated in the hands of three major groups. These are the companies JD|Cosmos, Zakcret, and Intersport, which now hold the largest share of sales in our country.
This development reflects the general trend toward the concentration of commercial activities into large chains. These three groups are constantly investing in new stores and digital services, striving to meet the needs of Greek consumers for athletic apparel and footwear.
Despite intense competition, the three companies manage to maintain their dominance by offering a wide variety of products. Their progress will continue to be closely monitored by market analysts, as retail in Greece adapts to new economic conditions.