Business Forum 2026: Future Challenges in Eastern Hungary
The professional meeting titled Business Forum 2026 was held in Debrecen, where experts analyzed the region's economic prospects. At the event organized by PwC Hungary, corporate leaders and decision-makers exchanged views on the most important market trends.
One of the central themes of the forum was the application of artificial intelligence (AI). For companies, a key question is how they can integrate technological innovations into their daily operations to increase efficiency and remain competitive in the international market.
The situation of the real estate market and changes in the labor market also received significant attention. Experts discussed the impact on the Eastern Hungarian region of employing workers from third countries, which is becoming an increasingly important solution for addressing labor shortages.
Participants agreed that the region's economy is undergoing a significant transformation. Companies are optimistic about the future, but emphasized that continuous adaptation to the changing environment and new technologies is essential for successful development.