New international opportunities for Hungarian tourism: Visit Hungary showcases at the world's largest trade fairs
The Hungarian Tourism Agency, Visit Hungary, is seeking to increase Hungary's popularity in the international business travel market with a new strategy. The organization's goal is to make our country a preferred European destination for conferences, professional meetings, and corporate events.
To this end, experts are participating in the world's most important tourism events, including the IMEX America trade fair. This event is the most significant meeting place for global business tourism, where thousands of exhibitors and decision-makers exchange experiences on future collaborations every year.
During the campaign, which spans from Las Vegas to Stockholm, Visit Hungary representatives are negotiating directly with international tour operators. The goal is for foreign companies to choose Hungary as the location for their conferences or team-building programs, taking advantage of the excellent attributes of the Hungarian capital and rural regions.
This type of business tourism is particularly important for the economy, as these guests generally spend more time in the country and spend higher amounts on accommodation, dining, and services than average tourists.
Visit Hungary is confident that its international presence will strengthen Hungary's reputation in the long term. Through the connections made at professional trade fairs, the number of business travelers arriving in our country could increase significantly in the coming years.