Hungarian tourist attractions promoted in Italy
A professional workshop was held in Verona, Italy, organized by Visit Hungary. The primary goal of the event was to showcase Hungary's tourism offerings to Italian tour operators, with a special focus on regions outside of Budapest.
The meeting was attended by 14 Hungarian service providers who are members of the Key Partner Program. The Hungarian professionals held discussions with representatives from 36 Italian travel agencies, so-called "buyers," to establish new business relationships and promote domestic destinations.
The Italian market is traditionally one of the most important source markets for Hungary. The event in Verona provided an opportunity for Hungarian tourism stakeholders to directly present the hidden treasures of rural Hungary, such as thermal baths, historic towns, and gastronomic experiences.
The workshop proved successful, as the Italian professionals showed interest in programs beyond the capital as well. The goal is for even more Italian tourists to visit various parts of Hungary in the future, thereby strengthening tourism ties between the two countries.