SWEET.TV Selects Atmedia as Its Sales Partner
Published
SWEET.TV, one of the leading players in the ad-supported streaming and CTV market, has chosen a new sales partner. The company announced that from January 1, 2027, the Atmedia Group will take over ad-supported sales.
CTV, or Connected TV, refers to television content available through smart TVs. This market has grown rapidly in recent years, as more and more viewers watch films and programmes over the internet on the television in their living room. Ad-supported streaming means that viewers can access the content for free, with the service financed by advertising.
The role of the sales partner is to sell advertising inventory to advertisers and maintain relationships with them. The change shows that SWEET.TV will continue to operate in the advertising market under a new organisational structure in the future. The companies have not provided further details about the specific terms so far.
Overall, the decision represents an important change in the domestic media market as well, since ad-supported streaming and CTV advertising are playing an increasingly large role in media consumption and in the distribution of advertising spending.
Sources: DigitalHungary -
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