Business Forum 2026: Future Challenges in Eastern Hungary
The PwC Business Forum 2026 professional meeting was held in Debrecen, where experts discussed the economic prospects of the Eastern Hungarian region. The central themes of the conference included technological development, changes in the labor market, and the current state of the real estate market.
Participants paid special attention to the rise of artificial intelligence (AI). According to the experts, the application of AI is essential for maintaining the competitiveness of Hungarian companies, as the technology can significantly increase efficiency in both production and administration.
Addressing the labor shortage was also a topic at the forum. Company representatives discussed the opportunities and challenges of employing workers from third countries. It is an important issue for companies how to successfully integrate foreign workers into the Hungarian workplace environment while also focusing on retaining the local workforce.
In the real estate market session, experts analyzed the housing and office market trends of the region. The increasing demand due to economic growth and new investments poses serious tasks for developers, who must also increasingly take sustainability aspects into account.
At the end of the meeting, the participants agreed that the region's economy is undergoing a significant transformation. For a successful future, companies must flexibly adapt to technological innovations and changing labor market demands.