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New opportunities for Hungarian tourism: From Las Vegas to Europe

2026-08-09

New opportunities for Hungarian tourism: From Las Vegas to Europe

New horizons are opening up for the Hungarian tourism sector in the international market. Visit Hungary recently announced that it is actively participating in the world's most important professional trade fairs to promote Hungary as an ideal destination for organizers of conferences and business events.

One of the most important events is IMEX America, which is held in Las Vegas. It is the world's largest trade fair in the field of meetings, events, and business travel. Thousands of exhibitors and experts attend the event, providing an excellent opportunity for Hungary to showcase its latest developments and services to the global market.

Visit Hungary's goal is to strengthen not only the American but also the European market. As part of the strategy, the organization is appearing in several major European cities, including Stockholm. The aim is to bring as many international conferences and business meetings to Hungary as possible, thereby supporting the domestic hotel industry and the service sector.

These international appearances are crucial for the development of Hungarian tourism. Building professional relationships and meeting foreign partners directly can help make Hungary even better known and more attractive to international business travelers.

In the coming months, Visit Hungary will continue its work at various trade fairs. Experts are confident that the campaign, stretching from Las Vegas to Stockholm, will increase the number of business tourists arriving in Hungary in the long term.

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