It is not influencers, but prices that determine the shopping habits of Hungarians
Although TikTok remains an extremely popular platform in Hungary, the latest surveys show that the influence of social media on our everyday decisions is far from as strong as many would think. According to experts, the tastes and trends of younger generations, including Gen Z, do not override traditional shopping criteria.
Research highlights that the decisions of Hungarian consumers are not primarily influenced by the lifestyles promoted by influencers or the latest online challenges. When it comes to breakfast or basic groceries, shoppers do not choose products from store shelves based on recommendations seen on video-sharing sites.
Price remains the most important factor in decision-making. In the current economic environment, the price of products and special offers are the main considerations for Hungarian households during shopping. Conscious consumer behavior has come to the fore, significantly reducing the effectiveness of marketing messages in the face of financial realities.
Overall, it can be said that although digital content consumption is part of our daily lives, our shopping habits are still determined by common sense and the family budget. Instead of following trends, the majority of Hungarians prefer practical and economical solutions.