METRO Develops Digital Platform for the "Jóízű Magyarország" Initiative
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METRO has announced that it is developing a digital platform for the "Jóízű Magyarország" initiative. The announcement was made at the "Jóízű Magyarország" festival.
The "Jóízű Magyarország" initiative aims to showcase traditional Hungarian flavours and products. The festival serves this same purpose, and participants could encounter the initiative there. With digital development, METRO now intends to take the programme further.
The source reveals little so far about the details of the digital platform. It is not clear exactly when the platform will launch or what features it will have. The organisers may provide information on further steps in the development later.
Overall, the announcement shows that the "Jóízű Magyarország" initiative is continuing to evolve. Tradition and renewal are both present in the programme. Those interested may receive further information about the platform in the coming months.
Sources: Trade magazin
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