Trust, PR and Admitting Mistakes: A Two-Part Interview with CIB Bank's Head of Communications
Published
The DigitalHungary portal has published a two-part interview with Ádám Szinai, Head of Communications at CIB Bank. The conversation centres on trust, that is, how a company builds trust and how it loses it.
According to the interview's title, trust is a two-way process: a company gives trust to people and, in return, receives trust from them. The first part of the conversation addresses this question and seeks to answer what makes an organisation trustworthy in the eyes of outside observers.
The second topic is the strategic role of PR. The interview discusses how communication can be treated as part of a company's business objectives. The conversation also covers why it is important to speak openly about mistakes, and how to do so responsibly.
The interview may be particularly useful for professionals working in business communication and for those interested in the financial sector. Both parts can be read on the DigitalHungary website.
Sources: DigitalHungary -
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