Hungary to make its debut at the tourism trade fair in China
Visit Hungary is taking a new step to promote Hungarian tourism. The organization has announced that it will participate with its own stand for the first time in 2026 at the prestigious ITB China trade fair, which will be held from May 26 to 28.
ITB China is one of the world's most important tourism events, where international travel agencies and professionals meet. The goal of the Hungarian presence is to make Hungary an attractive travel destination for as many Chinese travelers as possible in the coming years.
European countries are becoming increasingly popular among Chinese tourists, and Hungary is a particularly favored destination due to its cultural heritage and safe environment. Participation in the trade fair provides an opportunity for Hungarian tourism service providers to build direct relationships with Chinese partners.
Representatives of Visit Hungary are confident that the independent presence will contribute to an increase in the number of guest nights in Hungary. The participation is of strategic importance, as China is one of the world's largest source markets, from which more and more tourists arrive in Europe year after year.