How Hungarians View Personalised Digital Content? New Research Released
Published
Commissioned by Publicis Groupe Hungary, PwC Hungary has conducted research on how digitally savvy Hungarians perceive personalisation and artificial intelligence-based solutions. The study focused on people who regularly use digital tools and frequently encounter such content online.
Personalisation means that websites, applications and advertisements appear based on the interests, previous purchases or online habits of individual users. Many companies now use artificial intelligence for these systems. The aim of the research was to find out how people judge this functioning and what they think about it.
The research was carried out by the media team of Publicis Groupe Hungary, while PwC Hungary was responsible for analysing the data. However, the brief information available does not reveal all the details of the research, such as the number of respondents or the specific results. These details may be elaborated on by the organisations in their later announcements.
The findings may be of interest to Hungarian users and marketing professionals because personalised advertising and content are playing an increasingly important role in everyday online life. Further information on the topic may appear in the future.
Sources: Trade magazin
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