New Austrian soft drink arriving on the shelves of Hungarian stores
A significant change is expected in the Hungarian soft drink market starting early next year. Szentkirályi Magyarország has announced that, as of January, they will officially distribute the well-known Austrian brand, Almdudler, in Hungary.
Almdudler is a traditional Austrian beverage made from special herbal extracts. Although the brand has already been available in certain stores, thanks to the new agreement, the product will become more widely and easily accessible to Hungarian consumers.
With this partnership, Szentkirályi Magyarország aims to further expand its offerings with a popular and high-quality international brand. According to the company's experts, Hungarian consumers are open to new, unique flavor profiles in soft drinks, and Almdudler fits well into their current portfolio.
The takeover of distribution will not only affect retail availability but will also improve the brand's marketing and accessibility nationwide. Starting in January, customers will be able to find products from the new distribution channel in both major retail chains and smaller shops.