Penny and SPAR win the 2026 Excellent Retail Chain award
This year, two major retail chains, Penny and SPAR, jointly received the professional award titled "Excellent Retail Chain for Domestic Products." The recognition is awarded annually to commercial companies that play an outstanding role in promoting and selling Hungarian products.
Based on the jury's decision, the two companies earned first place in equal measure. The experts evaluated the quantity of domestic goods on store shelves, as well as the marketing activities used to encourage customers to choose Hungarian food products.
The goal of the award is to support the Hungarian economy and local producers. According to the professional jury, both Penny and SPAR have done exemplary work over the past year, as they have continuously expanded the range of products sourced from Hungarian suppliers in their stores.
It was stated at the award ceremony that conscious choice is becoming increasingly important for shoppers. Hungarian consumers are happy to look for domestic ingredients, as they are fresh and also support the preservation of local jobs.
The recognition is not only a prestigious success for the two retail chains but also important feedback for the Hungarian food industry. In the future, the two companies have promised to continue their cooperation with domestic producers so that customers can access even more high-quality Hungarian products.