Hungary welcomes Chinese tourists: Visit Hungary to debut at ITB China
The Visit Hungary agency is taking a new step to promote Hungarian tourism. The organization has announced that in 2026, it will participate for the first time with its own stand at the prestigious ITB China trade fair, which will be held in Shanghai from May 26 to 28.
ITB China is one of the world's most important tourism events, focusing specifically on the Chinese market. The goal of Hungary's participation is to increase the country's visibility among travelers from the Far East and to encourage more Chinese tourists to choose our country as their destination in the future.
At the exhibition, Hungarian professionals will showcase the country's cultural values, historical attractions, and quality tourism services. The stand will provide an opportunity for direct business negotiations with representatives of Chinese travel agencies, which could help deepen tourism relations between the two countries.
In recent years, interest from Chinese travelers in European countries has grown significantly. It is of strategic importance for Hungary to welcome visitors with attractive offers, especially as the number of direct flights continues to increase.
The 2026 appearance is considered a milestone in Hungarian tourism marketing. Experts are confident that the debut in Shanghai will contribute to an increase in the number of guest nights and the further development of the Hungarian tourism sector.