Artificial intelligence and the future of commerce: Experts meet in Siófok
The annual Internet Hungary conference will be held in Siófok on October 6th and 7th. The central theme of the event is the relationship between technology and the economy, with a particular focus on the role of artificial intelligence (AI) in our daily lives and the business world.
Conference participants will be able to discuss the most important issues in six different rooms. The program will place a special emphasis on the worlds of commerce, marketing, and media, as well as the development of AI-driven advertising technologies (adtech).
One of the most critical questions for professionals is who products should be sold to in the future: flesh-and-blood customers or the AI-driven "agents" that make decisions on behalf of consumers. This technological shift could fundamentally change the way companies operate in Hungary as well.
For years, Internet Hungary has been one of the country's most important professional gatherings, where players in the digital economy can exchange experiences. The goal of the event is to help navigate the rapidly changing digital environment and provide answers to the challenges of the modern age.
The two-day event is not only for representatives of the business sphere but for anyone interested in how artificial intelligence will reshape our shopping habits and media consumption in the near future.