Business Forum: Future challenges in Eastern Hungary
The professional meeting titled "Business Forum 2026" was held in Debrecen, where economic stakeholders of the region discussed future prospects. At the event, PwC experts and local business leaders jointly analyzed the processes that will define the business environment in Eastern Hungary in the coming years.
During the discussions, several key topics emerged that currently occupy most companies. Participants focused heavily on the rise of artificial intelligence, which is fundamentally changing workflows and efficiency. In addition, real estate market trends and the development of demand for office and industrial properties also played a central role.
Labor market challenges were also an important agenda item. It was stated at the forum that for companies operating in the region, the employment of workers from third countries is becoming increasingly significant. According to experts, finding and retaining the right workforce is essential for maintaining economic growth.
The goal of the meeting was for companies to share their experiences with one another and find common solutions to emerging difficulties. Representatives of the companies participating in the forum look at the year 2026 with cautious optimism, trusting that technological developments and flexible workforce management will help strengthen the region's competitiveness.