Business Forum 2026: Future Challenges in Eastern Hungary
The professional meeting titled Business Forum 2026 was held in Debrecen, where experts analyzed the region's economic prospects. At the event organized by PwC Hungary, business leaders and decision-makers exchanged views on the most important issues regarding the business environment in Eastern Hungary.
The forum's central themes included the rise of artificial intelligence (AI), which is fundamentally changing the operations of domestic companies. Participants agreed that technological advancement is essential for maintaining competitiveness, while also requiring serious preparation from the workforce.
The state of the real estate market, which is constantly changing due to the region's growing industrial investments, also received significant attention. In addition, the issue of labor shortages was on the agenda, with particular focus on the opportunities and challenges of employing workers from third countries.
According to the experts, companies in Eastern Hungary are fundamentally optimistic about the future, but successful development requires flexible adaptation. The goal of the forum was to provide guidance to businesses for navigating the rapidly changing economic environment.