India's Cricket Sponsorship Market Is Crowded and Costly at the Top, Says EMW CEO
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The chief executive of EMW has said that India's cricket sponsorship market is becoming crowded, and that the most valuable positions are very expensive. His comments point to a market where many brands want to be connected with the sport, but only a small number of companies can afford the biggest deals.
Cricket is the most popular sport in India, and it attracts large audiences on television, online platforms and at stadiums. Because of this, companies see sponsorship as a powerful way to reach millions of fans. Major tournaments and national teams offer many ways for brands to advertise, including jersey deals, naming rights and digital partnerships. As demand grows, the prices for these rights have also risen.
According to the EMW chief executive, this situation creates a difficult choice for companies that want to enter the market. Smaller and mid-sized brands may find that the premium positions are out of reach, so they often look for other options, such as sponsoring regional teams, local events or player endorsements. Businesses must therefore think carefully about their budgets and goals before committing to a deal.
The remarks show how competitive the Indian sports business has become. For fans, the growing number of sponsors can mean more visible brands during matches. For companies, the challenge is to choose partnerships that bring real value rather than simply paying for attention. The coming years will show whether the market remains crowded or whether some brands step back from the highest-priced deals.
Sources: Business Standard
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