News 1 India and India News Secure Slots in DD Free Dish Auction
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Two Indian news channels, News 1 India and India News, have won MPEG-4 slots in the 104th auction held by Doordarshan's DD Free Dish platform. The auction allocates channel slots on the free-to-air satellite service for the period from November to March. Winning a slot allows a channel to be broadcast free of charge to viewers who receive DD Free Dish, which is one of the largest free television services in the country.
DD Free Dish is run by Prasar Bharati, the public broadcasting organisation of India. Through its auctions, the platform gives channels a place in its lineup, and the broadcasters pay for the capacity they receive. Slots are offered in different formats, and MPEG-4 is a more efficient compression standard that allows broadcasters to reach viewers with good picture quality.
The result means that viewers using DD Free Dish set-top boxes may be able to watch these two news channels without a subscription. Media analysts often note that auctions like this help the public broadcaster earn revenue while also giving smaller and regional channels access to a national audience. The complete list of winners and the details of the bidding were not included in the available report.
The next auction will follow the same process, and broadcasters that did not win a slot this time may take part again. Viewers who want to check which channels are available can look at the official DD Free Dish channel list.
Sources: Storyboard18
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