Pocket FM Plans to Expand Indian Stories Abroad Through US Monetisation and Netflix Adaptations
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Pocket FM, one of India's best-known audio and short-form entertainment platforms, has outlined a new strategy that aims to grow its business both inside India and overseas. The company's chief operating officer has described the country as a "playground" for original intellectual property, meaning the stories and characters that the company creates and owns. The plan focuses on making money from these stories in new ways and on bringing them to a wider audience.
According to the company, one key part of the strategy is monetisation in the United States. Pocket FM hopes to earn revenue from its content in American markets, where audiences already spend large amounts of time on streaming and digital entertainment. The company believes that stories created for Indian listeners and readers can also appeal to viewers in other countries, especially when they are presented in familiar and engaging formats.
The strategy also includes adapting popular stories into television and film productions. Pocket FM has discussed possible screen adaptations on Netflix, the global streaming service. Such adaptations would allow stories that began on mobile platforms to reach much larger audiences through video. Industry observers note that this kind of move is becoming more common, as platforms look for successful original content that already has a loyal fan base.
The company's approach shows how Indian digital entertainment firms are trying to move beyond their home market. By turning their own intellectual property into multiple products, such as audio series, short videos and screen shows, they hope to build long-term value. The success of the plan will depend on how audiences respond in India and abroad, and on whether the company can secure the agreements it is seeking.
Sources: Storyboard18
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