2025年印度媒體與娛樂產業規模達₹2.78兆
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根據部長Ashish Shelar分享的數據,2025年印度媒體與娛樂產業的規模達到₹2.78兆。該產業每年約以9%的速度成長,顯示這個印度重要產業正穩定擴張。
數位媒體已成為此次成長的主要推力。根據報告,數位媒體的規模現已超過₹1兆,意味著線上平台、串流服務與數位內容在該產業的總價值中占了很大比重。越來越多印度人透過手機和電腦觀看影片、收聽內容並閱讀新聞。
現場活動同樣錄得強勁成長,其營收增加了44%,顯示觀眾正重新回到演唱會、表演及其他實體娛樂活動中。這一成長表明,在疫情影響的艱困歲月之後,人們再次能夠享受公共場所舉辦的活動。
整體而言,these數據顯示印度媒體與娛樂產業持續快速擴張,其中數位平台與現場活動居於領先地位。政府的數據凸顯了該產業對國家經濟日益增長的重要性。
Sources: News On AIR
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