Digital Transformation Becomes Key to Strengthening Indonesia's Halal Industry
Head of the National Research and Innovation Agency (BRIN), Arif Satria, stated that digital transformation plays a very important role in the future of Indonesia's economy. According to him, the utilization of digital technology is the key to strengthening the competitiveness of the halal industry in both domestic and international markets.
In his statement, Arif explained that digitalization can help business players improve production efficiency and expand market reach. With a robust digital system, the certification and tracking process for halal products becomes more transparent and easily accessible to consumers.
This step is considered highly strategic given that Indonesia has great potential as a global hub for the halal industry. Technological support is expected to help micro, small, and medium enterprises (MSMEs) adapt to increasingly stringent global standards.
Furthermore, the use of digital technology will also facilitate the monitoring of products circulating in the community. This provides a sense of security for consumers in choosing products that are guaranteed to be halal.
In conclusion, BRIN continues to encourage technological innovation to support the national halal industry ecosystem. This transformation is expected not only to strengthen the sharia economy but also to provide a tangible contribution to Indonesia's overall economic growth.