Live Streaming Shopping Trend in Indonesia Hits 2.6 Billion Transactions
The trend of shopping through live broadcasts or 'live streaming' is now increasingly popular among the people of Indonesia. This shopping method, known as video commerce, has recorded a fantastic number of transactions, reaching 2.6 billion.
This rapid development indicates a major shift in consumer behavior in Indonesia. People now prefer to see products directly through their mobile screens before deciding to make a purchase. Real-time interaction between sellers and buyers has become the main attraction of this shopping method.
Coordinating Minister for Economic Affairs, Airlangga Hartarto, has given special attention to this phenomenon. He highlighted the importance of synergy between the trade and digital technology sectors to support national economic growth. The government hopes that this trend can continue to develop in a way that is healthy and safe for consumers.
In addition to providing convenience for buyers, this trend also opens up great opportunities for business players, especially in the micro, small, and medium enterprise (MSME) sector. By utilizing digital platforms, business players can reach a wider market across all corners of Indonesia.
Overall, the growth of these digital transactions reflects the progress of the digital economy in Indonesia. Moving forward, the government is committed to continuing to support the digital trade ecosystem so that it can provide maximum benefits for the public and economic actors in the country.