Indonesia's Digital Economy: Video Commerce Transactions Hit 2.6 Billion US Dollars
The digital economy in Indonesia continues to show very rapid growth. Coordinating Minister for Economic Affairs, Airlangga Hartarto, recently revealed that the transaction value through video commerce features in Indonesia has reached a fantastic figure, namely 2.6 billion US dollars.
This figure reflects a major shift in the shopping behavior of the Indonesian people. Currently, many consumers prefer to buy goods directly through video content on social media. This trend is driven by easy internet access and the integration between entertainment platforms and increasingly practical digital payment systems.
This development has a positive impact on business players, especially the Micro, Small, and Medium Enterprises (MSME) sector. By utilizing video commerce features, local merchants can reach buyers from various regions in Indonesia with more efficient marketing costs compared to traditional methods.
The Indonesian government itself continues to strive to support this digital ecosystem so that it remains safe and competitive. Several steps being taken include improving internet infrastructure in remote areas as well as supervising consumer data protection in every online transaction.
Overall, this achievement is proof that Indonesia has great potential as a major player in the digital economy in the Southeast Asian region. Moving forward, it is hoped that this technological innovation can continue to improve public welfare and strengthen national economic growth in a sustainable manner.