Guardian Indonesia Opens First Grab-and-Go Store at JPM Dukuh Atas
Published
Guardian Indonesia has opened its first grab-and-go store at JPM Dukuh Atas. The store is part of the company's pilot program to test new retail formats in transportation hub areas.
The grab-and-go concept means shoppers can quickly pick up the products they need and leave immediately without waiting long at the checkout. This type of format is usually chosen for busy people, such as workers and commuters who travel frequently by train or bus.
Dukuh Atas is one of the busiest transportation areas in Jakarta. The location has an MRT station, a KRL station, and a TransJakarta bus stop, so many people pass through the area every day. For this reason, the location is considered suitable for testing whether a fast and practical store format can be accepted by customers.
So far, Guardian Indonesia has not announced whether the grab-and-go format will be applied in other locations. The company is likely to evaluate the results of this pilot project before making further decisions.
Sources: republika.co.id
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