MMA 2026: Focusing on Digital Technology for Indonesian Consumer Needs
The Modern Marketing Association (MMA) has just held a strategic forum to discuss the future of digital marketing in Indonesia. This meeting highlighted how digital technology must continue to evolve to address the real needs of consumers in the country.
During the forum, experts discussed video-based advertising trends that are becoming increasingly popular among the public. Video formats are considered the most effective way for companies to communicate with their audiences in today's digital era.
In addition to video advertising, the discussion also focused on the rapid development of social commerce. This trend has changed the way Indonesians shop, where the process from product discovery to transaction is now carried out on a single platform.
Industry players in attendance agreed that technological innovation must provide added value for users. By understanding local consumer behavior, companies are expected to create marketing strategies that are more relevant and beneficial to everyday life.
In closing, the forum emphasized the importance of adaptation for businesses in Indonesia. Approaching 2026, the use of the right technology will be the key for companies to remain competitive and meet the ever-changing expectations of consumers.