Halal Certification Becomes Key to Increasing Indonesia's Tourism Competitiveness
The Halal Product Assurance Organizing Agency (BPJPH) emphasizes that certainty regarding the halal status of tourism products and services is vital for Indonesia. This step is being taken to strengthen the competitiveness of the country's tourist destinations in the eyes of both domestic and international travelers.
Currently, the trend of Muslim-friendly tourism is growing rapidly worldwide. By providing halal guarantees for food, beverages, and other supporting facilities, Indonesia is expected to attract more visitors who seek comfort and certainty while traveling.
In addition to increasing visitor confidence, halal certification also helps small and medium-sized enterprises (SMEs) in the tourism sector to level up. Local products that carry a halal label will be more easily accepted in wider markets, including export markets and international hotel chains.
BPJPH continues to encourage the acceleration of this certification process by providing various conveniences for business owners. The government hopes that the entire tourism ecosystem, from restaurants to transportation service providers, can soon meet the established halal standards for the comfort of all.
Overall, this effort is part of the government's grand strategy to make Indonesia a global hub for halal tourism. With improving infrastructure and clear product guarantees, the tourism sector is expected to make a greater contribution to national economic growth.