Ireland Promotes Its 'Home of Halloween' Image as Online Interest Doubles
Published
Interest in Halloween on Tourism Ireland's official website, Ireland.com, has doubled this year compared with the same period last year. The tourism body says more people are visiting the site to learn about the festival and its Irish roots.
Tourism Ireland is using the message 'Home of Halloween' to share Ireland's connection to the holiday with audiences around the world. Halloween has its origins in the ancient Celtic festival of Samhain, which marked the end of the harvest season and the start of winter. Many of the traditions associated with the festival today, such as costumes and lanterns, are linked to these old customs.
The increase in website traffic suggests that the campaign is reaching a wide audience. For Ireland, which relies heavily on tourism, interest from overseas visitors is important for the economy, particularly during the autumn months. The organisation hopes that visitors who learn about Halloween in Ireland will be encouraged to plan a trip to the country.
As Halloween approaches, Tourism Ireland will continue to promote Irish festivals, events and landmarks online. Readers interested in the history of the holiday or in planning a visit can find more information on the Ireland.com website.
Sources: Welcome to Tourism Ireland - Tourism Ireland
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