Major Changes Coming to How Ireland Measures TV Ratings
A significant change is coming to the way television audiences are measured in Ireland. Starting in January 2028, a London-based company called Fifty5Blue will take over the responsibility of tracking what people are watching across the country.
This move represents the biggest update to the Irish television ratings system in many years. Currently, these ratings are essential for broadcasters and advertisers, as they provide data on how many people view specific programmes and advertisements. By modernising this system, the industry hopes to get a more accurate picture of modern viewing habits.
As technology changes, the way people watch television has also evolved. Many viewers now use streaming services and catch-up platforms rather than just watching live broadcasts. The introduction of Fifty5Blue is expected to help the industry better understand these complex habits, ensuring that the data remains relevant in a digital-first world.
While the change is still a few years away, it marks a turning point for the Irish media landscape. Industry experts believe that this new partnership will provide more reliable information, which will ultimately influence the future of television production and advertising strategies in Ireland.