KFC UK & Ireland Launches Its First Experience on Roblox
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KFC UK & Ireland has launched on Roblox for the first time. The fast-food chain has introduced a Believer Rewards experience on the platform, which went live this week. The company announced the launch in a LinkedIn post.
Roblox is an online platform where users can play games and create their own experiences. It is especially popular with children and teenagers, but many adults also use it. The company's post suggested that the platform is now "not just a kids' platform anymore," which shows how brands are looking for new ways to reach different groups of people.
Believer Rewards is KFC's loyalty scheme in the UK and Ireland. By bringing it to Roblox, the company is connecting its existing customer rewards with an online space where many young people spend time. This move is part of a wider trend, in which companies from many sectors use gaming platforms to advertise their products and build closer relationships with their customers.
The launch shows that KFC is trying to stay connected with customers in the digital world, as well as in its restaurants. For customers in Ireland, the new experience offers another way to take part in the brand's rewards programme. More details about how the experience works and what it offers are expected to be shared by the company in the coming weeks.
Sources: Retail Technology Innovation Hub
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