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Dublin Rape Crisis Centre withdraws controversial advert about consent

Published 2026-10-22

Dublin Rape Crisis Centre withdraws controversial advert about consent | Integri News

The Dublin Rape Crisis Centre has officially withdrawn a government-funded advertising campaign following significant public criticism. The campaign aimed to teach people about the importance of consent, but it specifically focused on the relationship between grandparents and their grandchildren.

The advert suggested that grandparents should ask for permission before hugging their grandchildren. This message was intended to promote the idea of bodily autonomy from a young age. However, the campaign faced immediate backlash from the public, with many people describing the suggestion as demeaning and unnecessary for family interactions.

Following the negative reaction, the organization decided to stop the campaign. Critics argued that the advert misunderstood the nature of affectionate family relationships and placed an unfair focus on grandparents. Others expressed concern that the government had funded a message that many families found offensive.

The Dublin Rape Crisis Centre has not yet released a detailed statement regarding the future of their public awareness projects. For now, the controversial adverts have been removed from public view, ending a short and highly debated campaign.

Sources: The Irish News

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