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Ray-Ban and Meta's smart glasses are coming to Israel

Published 2026-10-22

Ray-Ban and Meta's smart glasses are coming to Israel | Integri News

Good news for technology enthusiasts in Israel: starting tomorrow, Thursday, October 22, the smart glasses from Ray-Ban and Meta will be available for sale in the country. The new product will arrive in Israel via official import and will be available to the general public.

The glasses, which have gained great popularity worldwide, combine fashionable design with advanced technology. They allow users to take photos and videos, listen to music, and even conduct phone calls directly through the frame, without holding a mobile phone in their hand.

The products will be sold at the "Iroca" chain, which is owned by the "Super-Pharm" drugstore chain. The company announced that the glasses will be available for purchase on the chain's website, as well as at 24 selected branches across the country.

The arrival of the glasses in Israel marks another step in the entry of wearable technological products into the local market. Israeli consumers who have been waiting for the product will now be able to purchase it with an official warranty and service, without the need to order from abroad.

Sources: היום

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