Significant increase in the number of food products with added protein in Israel
In 2025, there was a sharp rise in the number of new food products launched in Israel that include added protein. According to data from the research firm Mintel, 1,053 such products were launched in the Israeli market this year, a figure that points to a prominent consumer trend.
For comparison, in previous years, the number of new products with added protein stood at only about 700 per year. The data shows that food manufacturers are responding to the growing demand from Israeli consumers for healthier and more nutritious products.
The increase in the number of products reflects a change in the dietary habits of the public in Israel, which places greater emphasis on protein consumption as part of an active and healthy lifestyle. Food companies, both large and small, are trying to adapt to this trend and offer a wide variety of options on the shelves.
This trend is expected to continue in the near future as awareness of proper nutrition continues to rise. It appears that added protein has become one of the most sought-after ingredients among Israeli consumers when choosing new food products.