Samsung Mocks Apple: New Campaign Targets iPhone Duo Screen Problems
Published
Samsung has launched a sarcastic advertising campaign aimed at its major rival, Apple. The campaign takes advantage of reports of broken screens on the iPhone Duo, and it appears at a time when the rivalry between the two companies is intensifying.
Samsung's campaign mocks Apple's lack of experience in the field of foldable devices. A foldable device is a phone that can be folded, and its screen is flexible. Samsung has been selling such devices for several years, and therefore the company presents itself as having more knowledge and experience in this area.
The advertisement emphasizes the difference between the two companies. In the past, both competed mainly in the market for regular phones, but now the struggle is also moving into the foldable sector, which is considered new and more complex. The original article does not specify the number of devices that were affected, and it does not mention what Apple's response will be.
The case shows that competition between technology companies can also express itself in advertisements and direct attacks. Consumers in Israel who are interested in foldable phones would do well to follow additional details before deciding which device to purchase.
Sources: היום
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