Significant increase in demand for protein-enriched food products in Israel and worldwide
In recent years, a clear trend can be seen in the global and local food market: consumers are increasingly looking for products that contain a high amount of protein. New data from the research firm Mintel shows that awareness of health and proper nutrition is directly influencing the public's purchasing habits.
According to the data, 1,053 new products containing added protein were launched worldwide in 2025. This is a significant increase compared to previous years, in which about 700 similar products were launched annually. The data indicates that manufacturers understand the needs of customers and are developing new solutions accordingly.
In Israel, too, this trend is clearly felt on supermarket shelves. Dairy products, snacks, and even plant-based products now proudly display the amount of protein they contain. For the Israeli consumer, who maintains an active lifestyle, this is a change that makes it possible to incorporate a protein-rich diet into a busy daily routine.
In summary, it seems that the inclusion of protein in food products has turned from a passing trend into an integral part of the industry. As demand continues to rise, it is likely that we will see more technological developments and new products that meet the public's nutritional requirements in the coming years.