Revolution at gas stations: New benefit for El Al customers
Published
Airline company El Al and fuel company 'Sonol' announced a new and surprising collaboration this week, designed to provide significant benefits to drivers in Israel. As part of the move, customers will be able to enjoy double accrual of benefits every time they refuel their vehicles at the company's stations across the country.
The new benefit allows customers to accumulate points in El Al's 'Matmid' frequent flyer club, while simultaneously receiving money into their digital wallet. This is a first-of-its-kind step in Israel, combining the world of aviation with daily fuel consumption, with the goal of easing the burden on consumers during a period of high cost of living.
To enjoy the benefit, customers are required to use the fuel company's dedicated app when refueling. The system will identify the customer's details and perform the double accrual automatically. The move is intended to encourage customers to use the company's digital services and strengthen the connection between the brands.
Consumer experts note that collaborations of this type are becoming more common in the Israeli market. Companies are trying to find creative ways to provide added value to their regular customers, especially in areas where household monthly expenses are high, such as fuel and flights.
The new service is available now at all of the chain's gas stations participating in the promotion. Customers interested in joining the benefit are invited to download the app and start accumulating points with their next refueling.
Sources: היום
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