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Ministry of Tourism launches a new community to promote tourism technologies

2026-07-18

Ministry of Tourism launches a new community to promote tourism technologies

The Israeli Ministry of Tourism launched a significant new initiative this morning (Tuesday) called "Travel Innovation.il." This is a new technological community designed to connect the high-tech world with the tourism industry in Israel, with the goal of improving services and experiences for travelers in Israel and around the world.

The community's launch conference took place at the Hilton Hotel in Tel Aviv, with the participation of senior Ministry of Tourism officials, entrepreneurs, and professionals from the hotel industry. The Director General of the Ministry of Tourism announced that the ministry would invest one million shekels in the initiative, based on the understanding that integrating advanced technology is the key to the renewed growth of Israeli tourism.

The initiative is intended to encourage the development of new digital solutions that will help hotels, airlines, and travel agencies cope with modern challenges. During the conference, participants emphasized that collaboration between start-up companies and traditional tourism entities is a necessary step for the future success of the industry.

The President of the Israel Hotel Association, who also attended the event, noted that this is important news for hoteliers. According to him, technology will allow hotels to offer a more personal and convenient hospitality experience, which will attract many tourists and strengthen Israel's status as a leading tourist destination.

The establishment of the community is part of the government's efforts to encourage innovation in all sectors of the economy. In the coming weeks, additional meetings are expected to be held as part of "Travel Innovation.il," where entrepreneurs will present new ideas and seek ways to implement them within the local tourism market.

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