After a decade: Instagram updates its logo and sparks a storm
After ten years in which the design remained unchanged, the social network Instagram has decided to update its wordmark logo. The new change is intended to give the brand a more modern and fresh look, fitting the technological and design changes the app has undergone in recent years.
The update includes minor changes to the font in which the company name is written. Although these are subtle changes, they did not go unnoticed. Many users around the world, including in Israel, expressed their opinions on social media regarding the new design.
Experts in the fields of typography and design have voiced sharp criticism of the move. Some argue that the new design is less legible or less unique than the familiar logo that has accompanied users over the last decade. Conversely, the company argues that the change is necessary to remain relevant in a rapidly changing digital world.
Instagram, which is owned by the company 'Meta', continues to make changes to the app to compete with other apps like TikTok. The current update is part of the company's attempt to refresh its brand and attract a younger audience.
As of now, it appears that the change will remain as is despite the criticism. It remains to be seen whether users will get used to the new look over time, or if the company will choose to make further adjustments in the future following the negative feedback.