Garmin launches its new MARQ luxury watch series in Israel
International technology company Garmin announced this week the launch of the third generation of its luxury watch series, the MARQ, in the Israeli market as well. The new watches are designed for a target audience seeking a combination of advanced technology and a particularly durable, luxurious design.
The new watches are built from the highest quality materials, including Grade 5 titanium, which provides them with great strength alongside a light weight. In addition, the screen is protected by a highly scratch-resistant sapphire lens, and the watch bezel is crafted from ceramic materials that give it an elegant and impressive look.
Beyond the external design, Garmin has upgraded the devices' technological capabilities. One of the key innovations in the third generation is the addition of a built-in speaker, allowing users to perform various actions directly from the watch without the need for a mobile phone.
The launch of the series in Israel comes at a time when the demand for smartwatches that combine a luxury lifestyle with athletic capabilities is on the rise. However, due to the use of expensive materials and advanced technology, the watches are offered for sale at a very high price, placing them in the premium product category in the local market.