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LG's first transparent television arrives in Italy: a 50,000 euro luxury

2026-07-18

LG's first transparent television arrives in Italy: a 50,000 euro luxury

The technology giant LG has officially announced the arrival of its new flagship model on the Italian market: the Signature OLED T. It is a revolutionary television, characterized by a transparent screen that promises to change the way we conceive technological home decor.

The device boasts a 77-inch screen with 4K resolution and wireless technology, thus eliminating the need for visible cables connecting the television to external sources. Its main feature is its transparency: when turned off, the panel becomes almost invisible, allowing you to see what is behind the screen and integrating perfectly with the surrounding environment.

This technological innovation is aimed at a very exclusive market segment. The list price, in fact, is set at 49,999 euros. Due to the high cost and complexity of the product, the television will not be available in traditional stores, but can be purchased exclusively by order.

The launch of the Signature OLED T in Italy marks an important step for LG in the luxury design sector. The company aims to win over consumers who are looking not only for a high-quality visual experience, but also for a unique and futuristic design object for their home.

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