Artificial Intelligence in Italy: a mature market seeking a strategy for the future
Italy is confirmed as one of the most advanced markets in Europe regarding the adoption of Artificial Intelligence (AI). According to a recent study conducted by ServiceNow, Italian companies have understood the potential of this technology, but they still encounter several difficulties in transforming interest into concrete and lasting results.
The main obstacle identified by the report concerns the management of data and obsolete IT systems, often referred to as "legacy." Many Italian companies still use dated technological infrastructures that do not communicate well with modern artificial intelligence tools, slowing down the efficiency of digital agents and limiting overall performance.
In addition to technical problems, the study highlights a significant shortage in terms of specialized skills and governance. Without adequate staff training and clear rules on how to manage AI within the company, the risk is that of implementing isolated solutions that do not bring real benefits to the business in the long term.
Experts suggest that the true value of AI does not lie only in the individual tool, but in the ability to "orchestrate." This means integrating artificial intelligence fluidly into all business processes, creating a unique and coordinated system capable of optimizing daily work.
In conclusion, although Italy is ready for the digital revolution, a long-term strategic vision is still missing. To overcome this stalemate, companies will need to invest not only in new software, but above all in the modernization of their systems and the professional preparation of their employees.