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The evolution of tourism in Italy: a century of change recounted by Istat

2026-07-18

The evolution of tourism in Italy: a century of change recounted by Istat

Istat has published a new study titled 'From the Grand Tour to mass tourism', which analyzes how the way of traveling in Italy has changed over the last century. The report examines the period between 1924 and 2025, offering a detailed overview of the social and economic transformations of our country.

Over the course of these hundred years, tourism has gone from being an activity reserved for a few wealthy travelers, engaged in the traditional 'Grand Tour', to becoming a global phenomenon accessible to millions of people. The analysis highlights how the habits of Italians and foreign visitors have adapted to technological changes and new lifestyles.

The document underlines the importance of the tourism sector for the Italian economy, highlighting how preferred destinations and methods of stay have evolved over time. From the first seaside vacations of the last century to the current digital age, tourism remains one of the fundamental pillars for the development of the national territory.

In conclusion, the Istat study is not just a statistical report, but a true snapshot of Italian history. Understanding these dynamics is essential for facing the future challenges of the sector, ensuring sustainable management of the tourist flows that continue to characterize the cities and coasts of the Bel Paese.

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