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The future of healthcare: challenges for global leaders according to the 29th Global CEO Survey

2026-07-16

The future of healthcare: challenges for global leaders according to the 29th Global CEO Survey

The global healthcare sector is facing a phase of profound transformation, as clearly highlighted by the 29th edition of the Global CEO Survey published by PwC. The report offers a detailed analysis of the priorities and concerns of the executives leading the main companies in the health sector worldwide.

Among the central themes that emerged from the study, the need to integrate new digital technologies to improve service efficiency stands out. Industry leaders are called upon to balance technological innovation with economic sustainability, in a context where the demand for medical care is constantly growing due to an aging population.

For Italy, too, the healthcare sector represents a pillar of the economy and society. Italian companies in the sector must face challenges similar to international ones: the digitalization of processes, the management of patient data, and the search for new business models that guarantee access to care for all citizens.

The survey also emphasizes the importance of collaboration between the public and private sectors. Only through strategic cooperation will it be possible to respond effectively to health emergencies and improve the quality of life for patients, making healthcare systems more resilient in the face of future crises.

In conclusion, the PwC report highlights how the ability to adapt is currently the most sought-after skill for executives in the health sector. Looking to the future, the focus will remain on responsible innovation, with the goal of building a more modern, accessible, and technologically advanced healthcare system.

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