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The future of healthcare: global leaders' challenges according to PwC

2026-07-29

The future of healthcare: global leaders' challenges according to PwC

The healthcare sector is undergoing a phase of profound transformation worldwide. According to the 29th edition of the 'Global CEO Survey' published by PwC, leaders of the sector's main companies are managing a rapidly evolving economic and technological landscape, which requires new strategies to ensure the sustainability of services.

The report highlights how technological innovation, particularly artificial intelligence, has become an absolute priority. For executives, the integration of advanced digital tools is no longer just an option, but a necessity to improve operational efficiency and the quality of care offered to patients.

Another central theme that emerged from the survey concerns human capital management. The shortage of qualified personnel remains a critical challenge for many healthcare organizations, including in Italy. CEOs emphasize the importance of investing in continuous training and employee well-being to maintain high standards of care in an increasingly competitive labor market.

Finally, the document focuses on the resilience of supply chains. Global geopolitical uncertainties have pushed companies to rethink their logistics strategies, seeking to reduce dependence on external suppliers and make healthcare systems more autonomous and ready to respond to any future crises.

In conclusion, the results from PwC offer a clear vision of the priorities that will guide the sector in the coming years. For Italian companies, adapting to these global trends will be fundamental to addressing the demographic and structural challenges that characterize the national healthcare system.

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