Skechers confirms collaboration with WPP Media for the Italian market
The well-known footwear brand Skechers has recently concluded an international tender for the management of its media activities. The company has decided to renew its trust in WPP Media, which will continue to manage the brand's business specifically for the Italian market.
The decision is part of a broader global strategy. Skechers has in fact chosen to entrust the majority of its media operations to Horizon Global, a joint venture born from the collaboration between Horizon Media and Havas. This change aims to optimize the brand's advertising presence on a global scale.
Despite this significant reorganization at an international level, the relationship between Skechers and WPP Media remains solid in Italy. The advertising group will continue to handle campaigns and media planning in our country, ensuring the continuity of communication activities already underway.
This choice reflects the importance of the Italian market for the footwear giant, which intends to maintain consolidated management for its local strategies. The collaboration with WPP Media will allow the brand to continue its path of growth and visibility with the Italian public in the coming months.