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Rome, AvantCraft: the craftsman meets technology and the Made in Italy of the future is born

Published 2026-10-25

Rome, AvantCraft: the craftsman meets technology and the Made in Italy of the future is born | Integri News

Rome is at the centre of a project that brings together two worlds often considered distant: traditional craftsmanship and technological innovation. It is called AvantCraft, and its goal is to help Italian artisans use new digital tools without losing the techniques and quality of manual work.

The basic idea is simple. The knowledge of a craftsman, built over years of experience, can become stronger when combined with modern technologies. The project therefore aims to create a dialogue between those who work with their hands and those who develop digital solutions, so that the two fields can learn from each other.

The issue is important for Italy, where Made in Italy represents a very significant part of the country's economy and of its image abroad. Many small workshops, however, struggle to adapt to changes in the market and to new forms of production. Initiatives like this one aim to give these artisans new opportunities for growth and visibility.

In conclusion, AvantCraft shows how tradition and technology can work together. The result, according to its promoters, could be a new way of understanding Made in Italy, one that preserves the culture of know-how and looks to the future.

Sources: RaiNews

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