Nutella celebrates the tradition of Italian bread with a new campaign

Published 2026-10-17

Nutella, the famous brand of the Ferrero group, has launched a new initiative dedicated to one of the most beloved symbols of Italian culinary culture: bread. The campaign, titled "Ti amo Italia" (I love Italy), aims to highlight the diverse regional traditions linked to bread-making, emphasizing the historical bond between fresh bread and the world's most famous spread.

To tell these stories, the brand has chosen Fabio Volo as its testimonial. The writer and radio host lends his voice to a series of videos that take the audience on a journey to discover local bakers. Through his storytelling, historic shops and recipes passed down from generation to generation in various Italian cities are explored.

The initiative does not just aim to promote the product, but intends to pay tribute to the daily work of bakers. Each episode of the series highlights the passion and care required to prepare fresh bread, a food that remains a central element of breakfast and snacks for millions of Italians.

The campaign will be visible on various digital platforms and social media, with the goal of involving consumers in a journey through the flavors and traditions of the Bel Paese. With this project, Nutella confirms its commitment to promoting Italian excellence, celebrating the simplicity of a daily gesture that unites families across the peninsula.

Sources: Askanews

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