Amazon Luna arrives in Italy: cloud gaming lands on Prime Video

Published 2026-10-19

The world of digital entertainment in Italy is enriched with a new possibility. Amazon has officially announced the launch of Luna, its cloud gaming service, in the Italian market. This new feature allows users to play video games directly via the internet, without the need to download heavy files or own expensive consoles.

The service is now accessible through Fire TV devices, making the gaming experience very simple and immediate. Users can connect a compatible controller, or use their smartphone as a remote, to start playing in just a few minutes. This technology leverages Amazon's servers to stream games in high quality directly to the television screen.

One of the main features of this launch is its integration with the Prime subscription. Amazon Prime members will, in fact, have access to a selection of free games that will change periodically. This strategy aims to make gaming a daily activity accessible to a wider audience, not just technology enthusiasts.

In addition to the titles included in the basic subscription, Luna also offers the option to subscribe to additional channels, such as Ubisoft+, which allow access to a broader catalog of famous games. The service is designed for those looking for a simple way to have fun, taking advantage of their home internet connection and the devices they already own.

With the arrival of Luna, Italy aligns itself with other European markets where cloud gaming is becoming an increasingly established reality. This innovation marks an important step for Amazon, which aims to transform its devices not only into tools for watching movies and TV series, but also into true interactive gaming platforms.

Sources: Pasquale Pillitteri

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