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E-cigarettes: Italy and Greece oppose Irish ban on flavors

2026-08-13

E-cigarettes: Italy and Greece oppose Irish ban on flavors

The Irish government has recently proposed a total ban on the sale of electronic cigarettes with flavors other than tobacco. This decision, intended to reduce the appeal of vaping products among young people, has, however, met with strong opposition at the European level, particularly from Italy and Greece.

Italy, together with Greece, has submitted a formal opinion against this measure. According to the two countries, the Irish ban could create significant obstacles to the proper functioning of the European single market. The main concern is that such strict restrictions could unfairly limit the free movement of goods between European Union member states.

Italian authorities argue that, instead of completely banning flavors, it would be more effective to focus on stricter regulation and targeted information campaigns. The goal should be to protect minors without excessively penalizing companies in the sector that operate in compliance with current regulations.

The issue is now under the attention of the European Commission, which will have to assess whether Ireland's proposal is compatible with EU laws. The final decision will have a significant impact not only on the Irish market but also on future public health and trade policies that will be adopted in other countries of the Union.

The debate remains open and complex. On one hand, there is the need to protect the health of citizens, and on the other, the importance of maintaining clear and uniform rules for all European businesses. Observers are now waiting to learn Brussels' official position on this controversy.

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